
Safety Heroes - the Health, Safety, and Environment Podcast
The Health, Safety, and Enviroment space is made of everyday people who are real-life heroes, committed to creating a safe environment and engaging safety culture within their companies. Their priority is to ensure each and everyone of their employees gets to return home after a day’s work unharmed, and that both wellbeing and the planet are a core consideration: they are unsung heroes.
In fact, you never hear about them when they do their jobs right!
We want to celebrate these everyday people and inspire others in that space to look at things differently, improve their safety management plans and overall learn as a collective; making “HSE” a cornerstone of every company’s culture.
So let’s celebrate those leaders from the Health, Safety, and Environment space who stand on the frontline and the emotional/human implications of working in the safety space.
Safety Heroes - the Health, Safety, and Environment Podcast
Making Safety Instinctive: Claus Rose on Leadership, Trust & Change
In this compelling episode of The Safety Heroes Podcast, we sit down with Claus Rose, Managing Director of SafeSteps24, to explore how safety can become an instinctive part of our daily work routines. Claus shares his eye-opening insights on why traditional change management fails 70% of the time and how organizations can move from simply following compliance checklists to truly embedding safety into behavior. He draws powerful parallels with military training, emphasizing that just as soldiers rely on muscle memory in critical situations, workplaces should cultivate safety habits that become second nature.
Claus delves into the concept of “muscle memory” for safety—a transformational approach where safety isn’t something to be consciously enforced, but automatically executed. He discusses his journey from working on high-stakes IPO preparations to launching SafeSteps24, an innovative program that blends behavioral psychology, leadership development, and EHS strategies. His insights reveal how the right combination of personal change, practical tools, and data-driven feedback can create lasting improvements in safety culture.
Listeners will also gain a deeper understanding of how technology, particularly machine learning and AI, is reshaping safety practices by identifying risks before they materialize. Whether you’re a safety leader or an operational professional, Claus’s vision for transforming safety culture is both inspiring and actionable.
Tune in to learn how to drive change from the front line and build a culture where safety is not just a policy—but a way of life.
Follow or connect with Claus Rose on LinkedIn.
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Do you want to be a guest on Safety Heroes, or know someone who would be a great fit? We’d love to hear from you. Send us a message on LinkedIn or email podcast@pixaera.com.